%0 Journal Article %A Richard C. Davis %A Aimee Picchi %T Practical Applications of “Big Data” Meets “Smart Beta” %D 2015 %R 10.3905/pa.2015.3.sb.004 %J Practical Applications %P 1-4 %V 3 %N SB %X “Big Data” Meets “Smart Beta” Richard C Davis There’s more to “big data” than just a buzzword. Business intelligence extracted from big data has helped active managers achieve excess returns, particularly for portfolios invested in consumer-focused industries such as retailing and specialty foods. But what happens when a smart-beta passive portfolio is constructed on information gleaned from big data? Consumer Metrics Institute and BrandLoyalties.com CEO Richard Davis wrote “Big Data” Meets “Smart Beta” as a primer for investment professionals about how to glean relevant insights from brand-name metrics. He discusses how such metrics can serve as a new form of fundamental data for tactically or quantitatively managed active portfolios, or as alternate selection and weighting strategies for tracking tolerant “smart beta” applications. %U https://pa.pm-research.com/content/iijpracapp/3/SB/1.4.full.pdf