PT  - JOURNAL ARTICLE
AU  - Richard C. Davis
ED  - Picchi, Aimee
TI  - Practical Applications of “Big Data” Meets “Smart Beta”
AID  - 10.3905/pa.2015.3.sb.004
DP  - 2015 Dec 31
TA  - Practical Applications
PG  - 1--4
VI  - 3
IP  - SB
4099  - https://pm-research.com/content/3/SB/1.4.short
4100  - https://pm-research.com/content/3/SB/1.4.full
AB  - “Big Data” Meets “Smart Beta” Richard C Davis There’s more to “big data” than just a buzzword. Business intelligence extracted from big data has helped active managers achieve excess returns, particularly for portfolios invested in consumer-focused industries such as retailing and specialty foods. But what happens when a smart-beta passive portfolio is constructed on information gleaned from big data? Consumer Metrics Institute and BrandLoyalties.com CEO Richard Davis wrote “Big Data” Meets “Smart Beta” as a primer for investment professionals about how to glean relevant insights from brand-name metrics. He discusses how such metrics can serve as a new form of fundamental data for tactically or quantitatively managed active portfolios, or as alternate selection and weighting strategies for tracking tolerant “smart beta” applications.